Northprint gets results

For more than 40 years Northprint has brought together printers with print suppliers. Exhibitors keep coming back because they get exactly what they want: cost-effective marketing, serious potential customers and new business opportunities you just can’t find anywhere else. With its proven track record, Northprint is where commercial printers and in house CRDs come to buy new printing machinery and services.

  It is easy to underestimate the importance of trade shows such as Northprint and the overall effect it has on long-term relationships with customers. For IFS this national event gives us the opportunity to showcase the very latest developments that can put our customers ahead of their competition and this event will be no different with the integrated workflow solution pXnet featured on all Horizon equipment. Historically we have always achieved a significant uplift in sales following the event when printers have considered the benefits of the highly-automated, computerised, touch screen set up and make-ready solutions and calculated the benefits to their bottomline. 

But Northprint is not just about sales, it is educational too. As well as learning about the latest easy-to-use, push button equipment innovations that enhance productivity and profit, printers can discover more about the latest business and environmental initiatives. They can also use the event as a way of educating new team members or trainees. 

There is no better place to achieve such an all-encompassing industry overview that takes into account the entire production process as well as the surrounding business considerations necessary for any thriving operation to understand. Printers attending to update one element of their operation could just as easily walk away with new profit generating ideas, different ways to talk to their current customers and plans for expanding their portfolio. And we consider it vital that IFS is part of that learning opportunity.

Tony Hards joint managing director IFS

We're committing to Northprint because we have a range of products that are all proven to help printers win business, increase margins and add value to their own clients.  Northprint gives us a great vehicle in which to further promote Ricoh as the digital print partner of choice and to enable print service providers to not only ask what Ricoh has to offer by way of a product portfolio, but to ask how we can effectively help them enhance and further develop their own business offerings.  And it’s this approach that’s critical to ensuring the continued success of our industry.”

Chas Moloney, Marketing Director, Ricoh UK

Exhibitions have been around for hundreds of years and are one of the most direct and effective ways of conducting business face to face. In an increasingly technological world, with email, online advertising, SMS, social media, there is still a very strong need for events.  

Research conducted on behalf of FaceTime illustrates that people relish the multi-sensory experienceand interaction ‘live events’ bring, making them a powerful and enduring marketing channel:

• 71% of visitors believe trade events are the best way to make new contacts.
• 74% of visitors believe that events are the best form of marketing, as you can interact and make comparisons
• 76% of visitors. believe that visiting an event “makes it easier to buy”.