Printers' Profit Zone

The Printers' Profit Zone

Organised in association with Nick Devine, The Print Coach


 The Print Coach

The Printer’s Profit Zone at Northprint will give you practical ideas you can use to grow your sales and profits.  You’ll learn real-world strategies profit leaders are using right now to improve their bottom line.  You’ll see what other printers are doing to sell surplus capacity and keep their prices up. 

Every day you can take advantage of three different session formats… all designed to help you grow your sales and profits.  

See the full programme below!

 


Tuesday 10th May

 

10:30 - 11:10 

Konica MinoltaThe Digital Profit Finders

Konica Minolta case study

See (and SMELL) how this UK printer has taken direct mail in a new direction and is winning better margin sales as a result.

11:30 - 12:10 Sales & Profit MasterClass
 
The Account Expander:  How To sell More To Your Existing Accounts… Even During A Recession
 
12:30 - 13:30

The New Print Debates

The Investment Dilemma:  Where should SME printers be planning to invest in 2011 to secure their future? 

Featuring:
BPFL - Murray Booker
Print Research International - John Charnock
Ricoh - Chas Maloney
Pixartprinting.co.uk - Matteo Rigamonti
 

14:00 - 14:40 Sales & Profit MasterClass
 
Attract More Ideal Clients:  How To Find More Customers Who Value What You Do And Are Willing To Pay For It
 
15:00 - 15:40

TaopixThe Digital Profit Finders

Taopix case study

How to set up a photobook business that grows every year… nearly on autopilot.  How to use strategic joint venture partnering so other companies send you clients… and you do NONE of the sales and marketing. 
 


 


Wednesday 11th May

 

10:30 - 11:10

The Digital Profit Finders

Pixart case study

Learn how yet another UK printer is using a combination of digital and strategic joint venture to create a massive leap forward in their business.  You’ll also be amazed when you hear the difference W2P has made to their business.
 

11:30 - 12:10 Sales & Profit MasterClass

How To Grow Your Print Sales:  Discover How To Find New Sales And Attract Good Quality Customers Who Don't Just Buy On Price
 
12:30 - 13:30    

The New Print Debates

Print Versus Web Versus Electronic Media:  Which is the most effective channel to market in 2011 and how can printers adapt and diversify their business?

Featuring:
PrintWeek- Darryl Danielli
Lateral Group - Nick Barbery
Ipex World - Nick Craig Waller
 

14:00 - 14:40 Sales & Profit MasterClass
 
Practical Sales Management:  How To Get Your Sales People Selling More… And At Higher Margins
 
15:00 - 15:40

RedtieThe Digital Profit Finders
 
RedTie Case Study

See how one local UK printer is using Web-2-Print to create a steady stream of automatic print orders with no estimating and no discounting


 


Thursday 12th May

 

10:30 - 11:10

RicohThe Digital Profit Finders
 

Ricoh case study

Discover how a UK printer used a move into digital to protect a major account… improve their direct mail response rates… and how the printer got his profit margins up.   Learn how another UK printer used digital to improve throughput… increased capacity… and opened up a new niche market that is bringing in new sales

11:30 - 12:10 Sales & Profit MasterClass

The Account Expander:  How To sell More To Your Existing Accounts… Even During A Recession
 
12:30 - 13:30    

The New Print Debates

Offset, Toner and Inkjet: Which will be the winner... or winning combination in the future?

Featuring:
Konica Minolta - Jonathan Wilson
Ricoh - Stephen Palmer
Pixartprinting.co.uk - Matteo Rigamonti
Print Research International - John Charnock
 

14:00 - 14:40 Sales & Profit MasterClass

Attract More Ideal Clients:  How To Find More Customers Who Value What You Do And Are Willing To Pay For It
 
15:00 - The Digital Profit Finders
 

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